How To Make A Short Video IN Facebook

We always tell clients how much Facebook loves video content - but the implications can no doubt be daunting.  It's not only expensive to find a good videographer and editor, it's time consuming! While the results are so often worth it, there's a quick, under-5-minute alternative when you're in a pinch - Facebook will actually let you take some of your most dynamic photos and turn them into a slideshow, without any other programs, platforms or bills.

In fact, we recommend replacing many of your normal "photo" posts with this awesome alternative - brands like Stuart Weitzman swear by this simple switch.

Here's a full tutorial on How to Make a Facebook Slideshow - In Facebook! 

3 Quick Tips For Writing a Standout Blog Post

Last time, we chatted about the importance of writing a blog for your business and some key tips for preparing. Eager to get started? Here are 3 key beginner's tips for writing a post.

Tips for writing your blog:

Link to other pages. When you mention other people or companies in your blog > others may trust & mention you in their blog > your SEO inches higher > your reputation/page rank rises > more people mention you as a source or as inspiration. Linking to other pages can help your SEO as much as it helps theirs, and it might even create a cycle of reciprocity. Even if other writers don't mention you or physically "like" your post, the inter-webs will award you a gold star (so to speak). External linkage to top web pages is always an SEO benefit. 

Highlight important points to capture the reader’s attention. Bold font immediately catches the eye, and a key point in bold type makes the reader want to read more. Be sure that links appear in a different color or thickness than the rest of your text, too.

Bullet-point lists make key content easier to digest quickly. Announcing in your title that you'll be providing a certain number of ideas or points prepares the reader for what they will find. Plus, these sorts of titles do very well in email campaigns.

These three ideas are the tip of the blog-writing iceberg. There are lots of tips, tricks and intricacies we've learned for writing blog posts AND promoting them. Want to create a blog that incorporates them all? Contact us at eyecatcherinquiries@gmail.com

Eye-Catcher Expertise: Facebook Videos

Why Videos Work:

It can be incredibly tricky to get posts seen on Facebook these days, but there's one method that's almost sure-fire, so long as you've got careful storytelling on your side. Videos are without a doubt the major key to unlocking a strong reach on Facebook, especially if you're on a low advertising budget. Even though videos take a substantial amount of time to produce as compared to regular photo posts, the pay-off is HUGE. If you spring for bonus points and spend between $10 and $25 to boost a video post, there's a safe chance you'll benefit from hundreds or even thousands of views. With the ability to drive traffic from both your caption AND the video frame itself, this is one of the best investments in all of social media. Let's look at a case study and pick out some important tips. 

Viral Case Study: Tasty

If you log onto Facebook regularly, there is a 95.96745% chance you've seen a cooking demonstration by Tasty or one of their subsidiary pages. If there's one page that practices consistency in terms of their publication schedule and quality, it's Tasty. There are a few keys to Tasty's success: First off, they keep videos short and sweet through time-lapse editing. This helps audiences reach a clickable "Learn More" button at the end of their video without drifting away. As if this speedy traffic earning wasn't enough, Tasty expertly incorporates links into both their captions AND comments. They ensure that there is absolutely, positively a way for audiences to get detailed instructions on whipping up cookies and cream puffs. The best part is that in the scheme of things, Tasty's videos aren't huge production numbers. Their clean simplicity is addicting. Plus, audience members engage by asking questions and sharing their own experiences with recipes. These engagements only help Tasty rise in the Facebook algorithm ranks.

Important Note: We've embedded this video to showcase Tasty's production style, but it is important to upload videos into Facebook itself rather than post Youtube links to Facebook. Check out their Facebook post on this recipe here. This video was not produced by Eye-Catcher and is only used here as a case study. All rights go to Buzzfeed and Tasty. 

Ready to Try It? 

We've used existing or new photo and video content to create short clips for our Facebook-friendly clients. (Check out this simple holiday video we created for The Foundation for Living Beauty. It generated over 4.5k views with less than $30 spent on paid boosts.) Plus, we've spent tons of time researching what copyright infringements you need to avoid, which demographics are best to target and how to analyze your video's success. There are so many more tips to learn, and we're ready to share and implement them with your business. Want to create an on-brand masterpiece? Right this way.