photo by @chloeparrluth
EARLY NOVEMBER is the time of year to start your holiday marketing campaign and enjoy a huge holiday sales boost.
Why have a holiday marketing campaign?
The holidays are an important (albeit tricky) opportunity for small businesses: Ultimately, the holidays are a great time to not only increase sales, but also create an emotional bond with your customers that will earn you their loyalty.
A great holiday marketing campaign will connect emotionally with customers, capturing the holiday spirit of giving, community, gratitude and satisfaction. Many companies will be launching marketing campaigns as the year wraps up, so it is important to come up with a unique campaign that can first capture the consumer's attention, and then convince them that a product will WOW whoever unwraps it.
When should I start my company’s holiday marketing campaign?
If you haven’t already started planning your holiday marketing campaign, it’s time to get on it! After Halloween, the risk of holiday marketing too early and causing customer backlash has passed, and you are free to get started. As a small business, it's also important to avoid starting your campaign too late and getting caught in an overcrowded ad market. In fact, early timing is best for your budget: Bigger businesses are likely to dominate the final weeks before Christmas. If you're looking to win ad space on Google or Facebook, your reach will be much better sooner rather than later.
Union Metrics, a company that analyzes holiday related social media activity, recommends starting your holiday marketing campaign the second week of November – that way, by the week of Black Friday, consumers won’t be seeing your deals for the first time. The second week of November is even when Twitter activity tends to start picking up momentum, increasing in volume each day until Black Friday.
We've helped some companies increase their sales in MAJOR ways by brainstorming product-centric holiday campaigns, in one case improving revenue over 700%. Contact eyecatcherinquiries@gmail.com, and we'll get you started within 3 days.