Why Videos Work:
It can be incredibly tricky to get posts seen on Facebook these days, but there's one method that's almost sure-fire, so long as you've got careful storytelling on your side. Videos are without a doubt the major key to unlocking a strong reach on Facebook, especially if you're on a low advertising budget. Even though videos take a substantial amount of time to produce as compared to regular photo posts, the pay-off is HUGE. If you spring for bonus points and spend between $10 and $25 to boost a video post, there's a safe chance you'll benefit from hundreds or even thousands of views. With the ability to drive traffic from both your caption AND the video frame itself, this is one of the best investments in all of social media. Let's look at a case study and pick out some important tips.
Viral Case Study: Tasty
If you log onto Facebook regularly, there is a 95.96745% chance you've seen a cooking demonstration by Tasty or one of their subsidiary pages. If there's one page that practices consistency in terms of their publication schedule and quality, it's Tasty. There are a few keys to Tasty's success: First off, they keep videos short and sweet through time-lapse editing. This helps audiences reach a clickable "Learn More" button at the end of their video without drifting away. As if this speedy traffic earning wasn't enough, Tasty expertly incorporates links into both their captions AND comments. They ensure that there is absolutely, positively a way for audiences to get detailed instructions on whipping up cookies and cream puffs. The best part is that in the scheme of things, Tasty's videos aren't huge production numbers. Their clean simplicity is addicting. Plus, audience members engage by asking questions and sharing their own experiences with recipes. These engagements only help Tasty rise in the Facebook algorithm ranks.
Important Note: We've embedded this video to showcase Tasty's production style, but it is important to upload videos into Facebook itself rather than post Youtube links to Facebook. Check out their Facebook post on this recipe here. This video was not produced by Eye-Catcher and is only used here as a case study. All rights go to Buzzfeed and Tasty.
Ready to Try It?
We've used existing or new photo and video content to create short clips for our Facebook-friendly clients. (Check out this simple holiday video we created for The Foundation for Living Beauty. It generated over 4.5k views with less than $30 spent on paid boosts.) Plus, we've spent tons of time researching what copyright infringements you need to avoid, which demographics are best to target and how to analyze your video's success. There are so many more tips to learn, and we're ready to share and implement them with your business. Want to create an on-brand masterpiece? Right this way.
